Graehm Gray: The White House To Reduce 1.5 Trillion Calories From Food and Beverage by 2015! Yes We Can!
First Lady Michelle Obama, in a press conference with members of the Food and Beverage Industry, announced that the Partnership for a Healthier America has signed an agreement with The Healthy Weight Commitment Foundation (HWCF) whose members are pledging to take actions aimed at reducing 1.5 trillion product calories by the end of 2015. As an interim step to this goal, HWCF will seek to reduce calories by 1 trillion in 2012. “Solving the obesity epidemic requires far more than anything government can do alone and today’s announcement represents an important step forward to providing Americans with healthier choices so that they can choose to lead healthier lives,” said Mrs. Obama, who also serves as honorary chair of the Partnership. “This is precisely the kind of private sector commitment we need. I want to thank the Healthy Weight Commitment Foundation for stepping up to the plate and I hope this encourages others to do the same.” “On behalf of the Partnership, I am pleased to acknowledge this major first step by the Healthy Weight Commitment Foundation. Pledges like this one – with targeted and achievable results that are meaningful and measurable – will help us reach our goal of curbing childhood obesity within a generation,” said Dr. James R. Gavin III, chairman of the Partnership’s board of directors. So how will these companies do it? Here is their plan: growing and introducing lower-calorie options changing ...
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